Copyright
Copyright 2007 Linotype GmbH, www.linotype.com. All rights reserved. This font software may not be reproduced, modified, disclosed or transferred without the express written approval of Linotype GmbH. Trade Gothic is either a registered trademark or a trademark of Adrian Williams Design Ltd.. This typeface is original artwork of Jackson Burke. The design may be protected in certain jurisdictions. The digitally encoded machine readable software for producing the Typefaces licensed to you is copyrighted (c) 1989, 1992 Adobe Systems. All Rights Reserved. This software is the property of Adobe Systems Incorporated and its licensors, and may not be reproduced, used, displayed, modified, disclosed or transferred without the express written approval of Adobe.
Explanation
The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.
