Hash
606751485e8f5141f7f812059f375275
Nombre
Avenir Next Condensed Medium
Título
Avenir Next Condensed Medium
UniqID
AvenirNextCondensed-Medium
Marca comercial
Avenir is a trademark of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.
Derechos de autor
Copyright 2004 - 2007 Linotype GmbH, www.linotype.com. All rights reserved.
Explicación
Adrian Frutiger designed Avenir in 1988, after years of having an interest in sans serif typefaces. In an interview with Linotype, he said he felt an obligation to design a linear sans in the tradition of Erbar and Futura, but to also make use of the experience and stylistic developments of the twentieth century. The word Avenir means 'future' in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura, Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an o that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines. In 2004 Adrian Frutiger and the type director of Linotype GmbH Akira Kobayashi reworked the Avenir and created the Avenir Next Condensed for the Platinum Collection. It includes new small caps, newly designed true italics, and a complete new range of condensed weights. Avenir Next Condensed is a versatile sans serif family, ready for large and complex projects from books to signage to advertising.
